marketing-strategies-for-small-business

Here you will discover 10+ Best marketing Strategies that can be very effective for your small business. Having said that businesses from small to big industries follow these strategies to grow up.

In this cutthroat competition era, it has become challenging to compete with big and well-established brands, especially for small businesses. Therefore, to help you out today we will discuss 10 effective marketing strategies for small businesses to let you stand out amongst the crowd.

So, without any further ado, let’s love forward and learn strategies one by one. If you own any digital business, also check backup solutions for office 365 to better secure your data.

Some of the Effective Marketing Strategies 

1. Email Marketing

Email marketing acts as a base of digital marketing. Most people who visit your site will not purchase from you instantly. Obtaining contact info for further marketing and “lead nurturing” is the best selling method, and email is the highest converting channel for interacting with leads.

Email marketing funnels begin with a “lead magnet”. It is something compelling you allow your website visitors in exchange for their email addresses such as adding a free digital download, a “seat” at a webinar,  a free service trial, site membership, a coupon, etc.

2. Content Marketing

18% of marketers state that content marketing has the most significant impact on their business than any other channel. Content marketing is about creating and distributing relevant, consistent, and authentic content to entice and retain a precisely defined audience and stimulate profitable customer action. Content marketing concentrates more on long-term results. Remember, it’s a  long-term process, thus, you witness changes after a  period of time such as a sustainable increase in visitors, leads, and customers can single-handedly carry a business.

Content marketing is not straightforward, however, and needs every element to be done right:

  • Quality content
  • Relevant topics
  • SEO Optimized
  •  Readers friendly
  • Consistent content creation & promotion

Content is not restricted to blog posts only. It involves videos, podcasts, online courses, and many other mediums in which people utilize information. While implementing this tactic, make sure you remain consistent and have patience. It will further lead to brand awareness.

3. Provide A Free Consultation

When it comes to professional services, people require access to expertise.

If you have positioned yourself as an expert or authority in your niche, then promoting a free consultation is an effective marketing strategy to produce new leads. In addition, if you have a great interpersonal sales process in place, it also places you up to close a large percentage of leads.

Many service providers worry about revealing too much info in a free consultation. They feel like possible clients will take the information and run.

 While freeloader people might grab and go, they were never going to purchase anyway. But, on the other hand, the kind of people interested in paying for quality will be overwhelmed by the value you provide in the consultation.

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After all, if you can give so much value in 30 minutes to an hour, they will understand that your claims are true and that hiring you is the right decision. It can be done both online and offline. You can advertise it via signs, pamphlets, newspapers, or even word-of-mouth. And it can be prominently showcased on your website and social media channels.

4. Organic Social Media

marketing strategies
Marketing strategies Source: InviteReferrals

Utilizing social media for business is non-negotiable. Thus, 67% of customers use social media for customer support, and 33% favor social media rather than the telephone. If people can’t discover your business via social media, they will study your competitors who ARE present on preferred social channels.

The real issue isn’t whether you should have active social media accounts; it’s how much time and sources you should invest in building your social audiences.

For some companies, it makes sense to spend heavily on organic social media growth.

For instance, Instagram users that support fashion influencers are actively looking to buy new styles. Thus, by creating an active, fashion-savvy audience, a cloth retailer can develop a consistent direct sales channel.

For other businesses, investing in Instagram may not be required. The key is recognizing where your customers are and how they like to be addressed. If social media is the solution to both those questions, it’s the perfect medium for your business.

5. Do Keyword Research for SEO

For instance, if you don’t understand what SEO is and you’re in good company. SEO is many tactics marketers use to obtain higher placements on Bing, Google, Yahoo, or other search engines to improve visits to their website.

It will take some time to start witnessing results from your SEO strategies, as it will pay off in the long run. One of the easiest things you can do now to boost your search engine traffic over time is keyword research. Keyword research tools will show you what words and phrases your target audience usually uses when searching for information or products your business can contribute. 

As a smaller or newer business, It isn’t easy to compete with more prominent, more well-established brands for rankings on very competitive keywords, so it’s best, to begin with, long-tail keywords that are specific and less competing.

Now you must be curious to know how to do that:

  • Start by recognizing a list of keywords that will bring relevant visitors to your site. You can start using free keyword tools.
  • Consider problems you’re seeking to solve for your customers. For instance, search for Quora, Reddit, or Yahoo Answers to recognize what words are being utilized to talk about it.
  • Include those keywords in your content to make it more discoverable. Keywords should be available in your title tags, body content, headings, image file names, and meta description so search engines can “see” that your content is relevant to the right searches.

6. Network, Leverage Local

smart marketing strategies
Smart Marketing Strategies Source: InviteReferrals

LinkedIn is a great platform for finding others in your industry and joining chat groups and forums for advice or event invites if you want to build your network. For instance, book a stall at a town fair or sponsor a few recreational sports teams in the area to put your logo on the back of a shirt. 

Tips to try now:

  • Locate a local Habitat for Humanity project.
  • Double-check your calendar—is your business seasonal? When is a suitable time to have an event?
  • Talk to your favorite trade publication, ask if they accept guest submissions, and pitch them a topic.

7. Revisit Your Landing Pages

When you advertise or do email marketing, your landing pages play a crucial role as its a place where people who are interested in your offerings choose to “convert” into a lead or a customer or not. Therefore, the landing page design can have a massive impact on your conversion rates.

Tips to try now:

  • Examine your current landing page conversion rate. If it’s dismal (2% or less), the design may not be the problem; you may require a more attractive offer.
  • Once you understand your offer is incredible, start doing A/B tests on your landing pages. 
  • Check Headline, the length of landing page copy, the length of a form, the size and placement of a button, and your CTA.

8. Survey, Listen, Learn

Look for feedback because the most reputable companies are continually improving. After providing a service, ask your customer to share their experience. Further, allow a discount to email subscribers who complete surveys. The feedback is useful in two ways; it can tell your business’ best practices, result in some handy testimonials, and highlight the areas that require improvement.

Tips to try now:

  • Pick an area where you need feedback or testimonials.
  • Decide what it’s worth to you—10% off? $5?
  • Check out your survey tools.

9.  Launch a referral program

best marketing strategies
Best Marketing Strategies Source: InviteReferrals

If you want to generate a massive following very quickly, you have to look into referral marketing. Launching a referral program for small businesses is an effective marketing strategy where you enable customers to promote your product for you further. It’s a simple concept, but it isn’t used by most startups.

It’s imperative to use since 92% of people trust personal recommendations more than all other kinds of marketing. You need to encourage your customers to share your brand with their friends and promote it massively. To do this efficiently, don’t build a referral program from scratch, for instance, InviteReferrals handle all the intricate details of the referral program, allowing you to focus on product creation and promotion. It is an excellent way to establish a viral marketing interest in what you have to offer.

10. Share Your Knowledge

Sharing knowledge has become important today. You can share your best knowledge on trending topics that are worthy for people. Sharing knowledge can be anything from YouTube tutorials to webinars to talking at local conferences. Further, you can make use of your presentations and put them on your blog!

Tips to try now:

  • Pick a hot topic in your industry to address.
  • Follow up with both attendees and non-attendees.

Wrap up

In this blog, we have discussed marketing strategies that are effective for small businesses. All these strategies are tried and tested, all they demand is your attention and patience. So, make sure you use them precisely to further improve brand awareness which will further lead to reputation management.

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Author Bio:

Shivani Goyal

Shivani is a content writer at InviteReferrals, which provides referral software that allows businesses to attract new customers from existing customers through referral campaigns.
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